
Prof. Dr. Christoph Engl is professor for entrepreneurship and human resource management at MCI | The Entrepreneurial School®. After completing his dissertation about strategic decision imitation at the Ludwig-Maximilians University in Munich, he gathered extensive practical experience as an entrepreneur and management consultant at The Boston Consulting Group and various other DAX 40 companies worldwide.
Your lecturers in the single units are:
Prof. PD Dr. Bernd Ebersberger (University of Hohenheim) for Entrepreneurship
Mag. Walter Ischia (MAD Ventures GmbH) for Business Models
Dr. Dior Baumjohann (Ascenion GmbH) for Intellectual Property and Technology Transfer
Daniel Rubisoier (TÜV SÜD Product Service GmbH) for Regulatory Requirement for Medical Devices
Dr. Claus Schulte (Ascenion GmbH) for Finance Fundamentals
Please note that the content of this MOOC was created by the MCI Innsbruck in cooperation with Medizinische Universität Innsbruck as part of a joint research project of WTZ West.
Welcome to this MOOC on Entrepreneurship.
We are excited to have you in this self-paced course, which will help you to gain an overview of the most salient issues when it comes to putting a business idea into practice. The main target group of this MOOC are students, scientists and those interested in founding their own business. In this course, you will get first insights into how to start a company and develop your ideas and you will learn about intellectual property rights.
For those of you who are working in the field of medicine or medical technology, there is one additional unit in this MOOC about regulatory requirements for medical devices.
What is this MOOC about?
The MOOC includes the following units:
- Unit 1: Entrepreneurship
- Unit 2: Business Models
- Unit 3: Intellectual Property and Technology Transfer
- Unit 4: Regulatory Requirement for Medical Devices
- Unit 5: Finance Fundamentals
What will I be able to do after finishing this course?
After this lectures the participants
- are able to define
entrepreneurship & innovation and its characteristics
- are able to apply
different tools to describe a business model
- know the basic
concepts of intellectual
property rights
- know when a research result may have commercial potential
- know how to define
a medical device and the way to CE-marking
- know how to enter
a market when developing an
idea
- know the different types of financing a business
What prior knowledge do I need to complete this MOOC?
The main target group of this MOOC are students, scientists and those interested in founding their own business – regardless of which discipline the participants come from. The target group implies an academic level in the content of this MOOC, whereby no concrete prior knowledge in the field of entrepreneurship is necessary.
How is the MOOC structured?
This MOOC is basically a self-paced course. You can finish this course following your own time schedule. The MOOC consists of five units. Each unit consists of an introductory video, five lecture videos with an average duration of six minutes, practical examples, supplementary working materials, a related task and a self-assessment quiz to check your knowledge and learned skills .
After successful participation in this course you will receive a certification on the "Fundamentals of Entrepreneurship". Please note that the
certificate will only by issued after completion of at least 75% of the self-assessment
questions asked. You have five attempts for each quiz.

Is the content of the MOOC licensed?
FAQs
How, what, when and where?
What is the best way to go about this course?
- This MOOC is a self-paced course i.e. you can do the online coursework in your own time and at your own pace.
- Note that you can watch the lecture videos as often as you like – this will help you to also take notes, focus on specifics you are especially interested in, or, just ensure transfer of knowledge by listening to input twice.
- We recommend to go through the video lectures provided in the sequence they are listed. By this you will ensure that you go from the more general to the specific course content when learning more about Entrepreneurship.
How much time do I have to calculate for completing
the course?
The duration of the course has been
calculated with 10 working hours. This is an average value for
orientation.
How do I best prepare to pass the quiz?
The best thing you can do to ensure you
pass the quiz, is to start watching the videos. This will ensure that you are
familiar with all the important points required to pass the quiz.
Where can I get answers to questions about course
content?
You should first try to find answers on
your own. Follow these steps:
- Review the course content.
- Review the additional resources provided at the end of each unit
Will I receive a certificate after the completion?
Yes, as soon as you have achieved at least
75% in each quiz, an automated certificate will be issued.
Who developed the course?
This MOOC was designed and produced by MCI
Innsbruck in cooperation with Medizinische Universität Innsbruck as part of a
joint research project of WTZ West. WTZ is funded by aws with financial support
from the Nationalstiftung für Forschung, Technologie und Entwicklung. The preparation of the content in terms of instructional design, media production and basic didactic processes was designed by MCI Learning Solutions.

FH-Prof. PD Dr. habil. Johannes Siebert
Johannes Siebert teaches Decision Sciences and Behavioral Economics at MCI | The Entrepreneurial School ® and is a private lecturer at the University of Bayreuth.
In his research, he investigates human and organisational decision-making behaviour and develops methods for decision-makers, from individuals to large organisations, to make better-informed decisions. He publishes his research findings in leading journals. Together with Ralph Keeney (Duke University), he extends the classic nudging approach by empowering people to be their own decision architect. This TEDx-Talk gives a good insight into the approach underlying this course.
Johannes Siebert has more than 15 years of experience in applied decision research. He has worked on and managed research and consulting projects for national and international clients from business, politics and society. In the project KLUGentscheiden! (www.klugentscheiden.org), he designs and evaluates decision training for school students and supports them in particular with one of their first career decisions: “Which educational path will I take after school?" He also works on the board of the Alliance for Decision Education with leading researchers such as Nobel Prize winner Daniel Kahneman and Richard Thaler to promote decision-making skills among young people worldwide.
Would you like to find out more about Johannes Siebert? Click here: Homepage
In collaboration with Ralph L. Keeney, Ph.D (Duke University)
Ralph Keeney specialises in the development, application and dissemination of decision-making concepts and techniques that help policy makers, governments, businesses and individuals facing important decisions to structure their choices in a logical way to promote better decision-making.
Dr. Keeney has made significant contributions to the fields of decision analysis, value-focused thinking and nudging. He applies principles of operations research, management science, and decision sciences to important and challenging decision problems. His work includes theoretical, methodological and procedural contributions to decision analysis, risk analysis and value-focused thinking and their applications. His work has been cited over 50,000 times and his books have sold over 300,000 copies worldwide.
Would you like to find out more about Ralph L. Keeney? Click here: Homepage
Are you facing an important decision? Do you finally want to learn how to make smart decisions and identify all your options for action? Start now to become the architect of your own happiness through proactive and smart decision-making!
In the spirit of lifelong learning, this course is aimed at anyone who is eager to learn more about decision theory and improve their decision-making skills. There is a particular focus on career decisions, such as “what career to pursue” or “what job to choose”.
If you are facing an important decision, you can use this as your own personal case and ideally make an informed decision at the end of the course.
Your participation in the course will be confirmed with a certificate once you have completed all the units and their associated exercises. And now we hope you enjoy the MOOC “Making smart decisions proactively”!
What will I be able to do after completing this course?
- Formulate decision problems correctly
- Identify relevant goals and values
- Structure goals correctly
- Systematically identify the options for action that are appealing to me
- Assess the consequences of my own options for action
- Use evaluation to identify the best option for action
- Articulate and aggregate your personal preferences
- Use decision support systems correctly and with a sense of proportion
- Act proactively in decision-making situations
- Systematically improve decision-making skills
What prior knowledge do I need to complete this course?
This MOOC is aimed at high school graduates, students and all those who plan to lead a happier and more self-determined life in the future through proactive decision-making. No special prior knowledge is required for this MOOC.
How is the course structured?
The self-study course is divided into 8 content-based units, each centered around a 15 to 25-minute video. These interactive videos contain numerous brainteasers and thought-provoking questions. You also have the opportunity to practise the methods you have learned in self-study phases and apply them directly to an important upcoming decision.
Will I receive a certificate?
For active participation in the course, an automated certificate will be issued upon completion, which contains your user name, the course name and the units completed. It should be noted that this is simply a confirmation that the participant has answered at least 75% of the checkpoints (self-assessment questions) correctly.

FAQs
How, what, when and where?
Before you start, we recommend that you go through the following questions:
What is the best way to approach this course?
This MOOC is a self-study course, which means that you can learn completely independent from time and place - according to your preferences and learning pace. You can watch the videos as many times as you like - this will help you to take notes, focus on specific topics that are of particular interest to you, or simply ensure knowledge transfer by listening to the input twice. It is recommended that you take the reflection tasks and exercises seriously and apply them consistently to at least one important decision-making situation of your own. This is the only way to gradually change your decision-making behavior and improve your decision-making skills in the long term.
How can I best prepare myself to pass the checkpoints (self-assessment tasks) at the end of each unit?
If you watch the videos carefully and do the work assignments you are given independently and conscientiously, you will already be very well prepared for the self-assessment tasks.
Will I receive a certificate after completing the course?
Yes, as soon as you successfully complete each checkpoint with at least 75%, you can take the final test at the end of the course. If you achieve 75% on this test as well, you will be issued with an automated certificate at the end.
Who developed the course?
This MOOC was developed by Prof. (FH) PD Dr. habil. Johannes Siebert and Ralph L. Keeney, Ph.D (Duke University) together with MCI | The Entrepreneurial School ®. The preparation of the content in terms of instructional design, media production and basic didactic processes was conceived by MCI Learning Solutions.