Startup-Journey: Geschäftsmodell erstellen
Startup-Journey: Geschäftsmodell erstellen
Startup-Journey: Geschäftsmodell erstellen

Startup-Journey: Geschäftsmodell erstellen

Graz University of Technology

Martin Glinik


Duration 4 units
Unit 2 hours/unit
Licence CC BY-ND 4.0
Participants 1082
Availability 30 June 2024
Start Date 8 October 2018
Costs € 0.00

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General Course Information

The language of the videos is mostly German, subtitles are available in English. For the translated version please activate the English subtitles.


Course Content

There are many people with many ideas, which are just waiting to be implemented and to create a new company/startup. The path from the initiation of an idea to its implementation in a business model raises many questions. Entrepreneurial thinking and acting is an obligatory prerequisite for founding a company. The main content of this course is the generation of a business model to be used for your own idea in order to deal with some important business issues. Therefore, basic knowledge and methods as well as their handling are imparted to have knowledge about the creation at the end of the course.

Course Goals

The participants get an overview of helpful methods for their start-up project and are able to create a business model for their own start-up idea. Specific learning objectives are:

  • I know what a business model framework or business model is.
  • I can illuminate my business idea with learned (creativity) methods from the customer's perspective in order to adapt it even better to my (future) customers.
  • I am able to identify the desired customer benefit for my business idea with the help of learned methods and to work out the Unique Selling Point (USP).
  • I am able to create a business model (canvas) for my own idea.

Previous Knowledge

No special requirements; possibly your own founding idea.

Course Procedure

The course consists of 8 units of which 2 videos are offered weekly. An important step in the foundation process is the creation of a business model. In this course, you will learn what a business model is and how to create one. Additionally, elements and methods are explained step-by-step, which result in the business model at the end. The focus is on the lighting of customer benefit, the reason why customers want to consume or purchase the product or service.


For actively participating in the course you will receive an automatic confirmation of participation (certificate) which includes your username, the course title, course duration as well as the hours required to complete the course. We want to point out that this certificate merely confirms that the user answered at least 75% of the self-assessment questions correctly.


This work is licensed under a CC BY-ND 4.0.

The MOOC can be completed at the TU Graz as part of a course entitled "MOOC zu "Start-Up Journey: Geschäftsmodell erstellen"" (course number 372.008) which can be used as a freelance or elective subject according to the curriculum and is therefore also provided with an EC. For crediting of the course, it is necessary to be a student at TU Graz and to follow the instructions for crediting according to the course description in TUGonline.

Important note: Please register for the MOOC with your eduID in any case. This is absolutely necessary for the issue of a certificate.

Course Instructor

Martin Glinik
Martin Glinik

Martin Glinik is a university project assistant at Graz University of Technology and leads the Entrepreneurship course together with colleagues at the Institute of General Management and Organization. He is also involved in research projects dealing with the teaching of entrepreneurial skills. His dissertation project and research interests lie in the areas of business models, entrepreneurship and sustainability.

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