Driving change in digital economy
Driving change in digital economy

Driving change in digital economy

Graz University of Technology, microcredentials.at

Georg Macher, Omar Veledar, Stefan Vorbach (TU Graz)


Duration 9 units
Unit 3 hours/unit
Licence CC BY-SA 4.0
Participants 96
Availability Unlimited
Start Date 17 January 2024
Costs € 0.00

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General Course Information

Welcome to "Driving Change in the Digital Economy." This course comprises nine units that deliver insides into the dynamic landscape of the digital economy. Through this course, you'll acquire the essential knowledge and skills needed in the changing digital world. 

In the time of digital transformation, this course provides an holistic introduction to success in the digital economy. By exploring nine interwoven units, you'll gain insights into key aspects of innovation, data analytics, technology, and business model evolution. Each unit offers a unique perspective and provides practical tools to navigate.


Course Content

Unit 1: Digital Economy Introduction 

Get started with a foundational understanding of the Digital Economy, unraveling basic terms and fundamental concepts that underpin this dynamic landscape. 

Unit 2: Strategy of Innovation 

Discover the art of innovation strategy, and learn how to employ various frameworks for purpose-driven innovation guided by data-driven decision-making. 

Unit 3: Innovation Ambition and Change Management 

Dive into the themes of innovation ambition and change management, helping organizations bridge the gap between their current state and their ambitious innovation goals. 

Unit 4: Fundamentals of Data Analytics 

Understand the fundamentals of data analytics, exploring data generation, data usage, and uncovering data business opportunities. 

Unit 5: The Digital Technologies Stack 

Learn the digital technologies stack and understand the conceptual foundations of digitalization technologies, from the physical world to the cloud. 

Unit 6: Minimum Viable Product (MVP) 

Learn how to create Minimum Viable Products that not only meet customer needs but also foster strong customer relationships. 

Unit 7: Value Proposition and Business Model Innovation 

Gain in-depth insight into value proposition and business model innovation, enriched with practical examples that enhance your understanding. 

Unit 8: Towards Industrialization of the Technologies 

Uncover the core concepts and best practices for moving from the initial MVP stage to a fully realized product.

Unit 9: Technology-driven Business and Business Model Innovation 

Explore the symbiotic relationship between technology and business, revealing the potential for ground breaking Business Model Innovations. 

Each unit is designed to provide you with valuable insights and practical tools. Thus empowering in a world where digital innovation is the key to success. Enroll today and step into the digital transformation!

Previous Knowledge

No specific previous knowledge necessary

Course Procedure

The course can be completed in 3 weeks. There are 3 units per week. The course is part of a microcredential offer of TU Graz. Details will soon be published on https://www.tugraz.at/studium/studienangebot/universitaere-weiterbildung/gruene-digitale-transformation/digital-economy-digital-green-economy


For actively participating in the course you will receive an automatic certificate which includes your username, the course name as well as the completed lessons. We want to point out that this certificate merely confirms that the user answered at least 75% of the self-assessment questions correctly.


This work is licensed under CC BY-SA 4.0 TU Graz

Course Instructor

Georg Macher, Omar Veledar, Stefan Vorbach (TU Graz)

Dr. techn. Georg Macher, MBA holds a Ph.D. in Electronics and an MSc. in Telematics from Graz University of Technology. In 2018, he joined the Institute of Technical Informatics, where he serves as a Senior Scientist, leading the Industrial Informatics research group. His research expertise includes systems and software engineering, software technology, process improvement, functional safety, and cyber-security engineering. In 2021, Dr. Macher completed his MBA at WU Executive Academy, specializing in automotive innovation and digitalization. With over 145 publications to his name and a significant presence on various program committees and industrial working groups, he also contributes as an industry consultant, coach, and trainer, primarily focusing on dependability engineering and the automotive sector. 

Omar Veledar is an innovation and R&D project manager focused on impact creation and sustainable application of technical solutions in the field of IoT, automotive controls, mobility, AI, etc. His technical background is in the field of automotive instrumentation (since 2011) and scientific research in the field of applied physics with training in electronic engineering design. He received BEng (Hons) and PhD from the University of Northumbria at Newcastle (UK) in 2002 and 2007 respectively. He has completed MBA studies at the Vienna Business University (AT), with a specialisation in Project Management in 2019. He is tasked with sourcing, setting up and coordinating R&D programs with focus on sustainable innovation management. 

Univ.-Prof. Dipl.-Ing. Dr.techn. Stefan Vorbach studied mechanical engineering and industrial economics at the Graz University of Technology and environmental protection technology at the Technical University in Munich. He received his doctorate from Graz University of Technology in 1999 and his habilitation from Karl Franzens University in Graz in 2005. Since 2010, he has been the head of the Institute of General Management and Organisation and, since 2019, vice rector for academic affairs at Graz University of Technology. His interests include innovation and technology management, entrepreneurship and intrapreneurship, and organisational issues.

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